You can either place the shortcut on the desktop or add it to the Dock for more easy access.

In this case let us assume that you want to add techbout.com.

This will create a shortcut to the website on the desktop of your Mac.

As you will notice, the steps are the same as for Safari browser.

In the list with all user profiles go to the active user profile, and click edit.

Look for the option to modify the name and picture titled Chrome name and picture and select.

Once selected there with be an option (radio switch) to enable desktop shortcut for that profile.

Repeat as necessary for as many profiles you have and would like shortcuts to.

I searched within in settings for desktop, and it couldnt find anything for show, desktop, or shortcut.

I followed the method of creating a profile, taking the defaults of creating a shortcut, and then it created on for both profiles.

Now automagically, it shows the setting and can be found via a search.

I did also go to the extensions, updated, and selected developer mode.

I cannot pinpoint exactly which it was, but the latter more than likely.

Add Home Icon Chrome For Mac